Guides
To decide with judgment.
Practical guides on web design, online stores and artificial intelligence, written for whoever has to make the call and does not want jargon. No made-up numbers and no hype.
- 01 Custom web design vs. templates: when each one makes senseAn honest comparison: what you gain and lose with a template, and when a custom site pays for itself. 6 min
- 02 How to start an online storePlatform, catalog, payments, stock, shipping and WhatsApp: the order in which to decide things before launching. 7 min
- 03 How much does a website cost: what pushes the quote up or downNo magic numbers: which factors move the price, how to compare quotes and which signs should put you on alert. 6 min
- 04 AI agents vs. chatbots: which one suits your businessWhat each one does, where it fails, why a person has to approve the important steps and how to start small. 6 min
- 05 Getting started with AI in your business: picking the first taskA method to pick the first task to hand to AI: a week of notes, a simple score, real cases to test with and how to measure the trial. 7 min
- 06 AI or automation? When rules are enough and when you need a modelWhat a rule-based automation handles, what an AI model adds and how to combine them so the flow stays reliable and cheap. 6 min
- 07 How much does it cost to use AI in your business: tokens, APIs and the hidden costsBuilding versus using, what a token is, how to estimate the monthly spend with your numbers and how to lower it without losing quality. 7 min
- 08 How to choose an AI model for your businessCloud or open, large or small: the criteria that matter and a simple test with your own cases, no rankings and no lock-in. 5 min
- 09 AI and your business data: what to ask before connecting anythingMinimum permissions, the provider’s terms, your customers’ data, instructions hidden in what it reads and a log of what it does. 7 min
- 10 WhatsApp and AI for business: what you can automate and what you can’tThe app or the platform, the 24-hour window and templates, what is worth automating and when a person has to answer. 6 min