05 · Branding and visual identity
An identity that represents you.
Tell us your ideaWe design a logo, colors and a visual language with judgment, so your brand looks just as good on the web, on social media and on the street.
01
Logo and variants
The main version, a compact one and a symbol, for every size and background.
Starts fromAn ideaDeliversLogo, short version and symbol
02
Color palette
Main and supporting colors, with their codes for print and screen.
Starts fromYour field and your styleDelivers4 colors with their codes
03
Typefaces
A pairing for headings and body text, readable and with personality.
Starts fromYour brand's toneDeliversHeadings and text, defined
04
Usage guide
The do's and don'ts of the brand, so everyone uses it the same way.
Starts fromYour team and suppliersDeliversOne clear document
05
Applications
The brand applied where you will use it: social media, business cards, web, presentations.
Starts fromYour channelsDeliversReady-made pieces
06
Ready files
Everything exported in the formats you will need, sorted into folders.
Starts fromPrint or social mediaDeliversSVG, PNG and PDF
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Need the website too? The brand goes straight into the custom web design.
One brand, across every channel.
Palette
Typeface
New
season
Seasonal flowers, arranged by hand.
See catalogExample: an imaginary florist, “Ceibo”. The logo, on its construction sheet.
Change the palette or the typeface: every piece and variant follows.
Essence first. Then, form.
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We understand your brand
What you do, who you speak to and how you want to be remembered.
Branding and identity: what people ask us.
What does a brand identity include?
A logo with its variants, a color palette, typefaces, a usage guide and the brand applied where you will use it (social media, business cards, web, presentations), with every file ready.
How long does it take to create a visual identity?
It depends on the brand and on how many directions we explore. We work in stages: essence, exploration, refinement and delivery, and in the first call we agree on the timing of each one.
Which files do I get?
Everything exported and sorted into folders, in the formats you will need: SVG, PNG and PDF.
Can you renew a brand I already have?
We can update it while keeping what already makes it recognizable, or redo it if needed. We talk it through in the first call.
Do you build the website too?
Yes. The identity goes straight into the site design, so everything stays consistent end to end.
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